Hawaii Radio & Television Guide Message Board

Posted on 13/09/03 1:16:12 PM
Author: Lolo Paka

Subject: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Well,

Like the subject line says, it's a very sad day indeed. Looks like the Breeze 99.5FM KHUI is off the air for good...

Gone is the finest in traditional, contemporary Hawaiian music as well as good ole island music in general. They fought to play the best music created in the islands-non of that pseudo reggae junk... they featured new and old artists alike (unlike other local stations that play the same 12 artists hour after hour).

I'm one of them behind-the-scene media blokes, and when I caught news of the impending doom-I thought it was a cruel joke-sure enough-they're off the air as of this morning. They were in good spirits last night at the Ho`olaulea just to have lost their child, The Breeze this morning.

As far as blame, ask the New Wave's new G.M. The writing on the wall started with Alan Yamamoto's exodus. Why is that whenever you have a great, talented and competent staff like the Breeze has (or had), you hire a mainlander who just has to mess with everything and destroy what they created and gave to the island? I guess that's the nature of the game for radio.

Somehow, I hope this message gets to NWB's GM (I can't even reference his name right now I'm so peeved and saddened). How low must one's IQ (and how big must one's ego be) to go and destroy Hawaii's best resource for it's own music?

You'll see that after your format change has been completed, and you wonder why no one is listening to your station and you lose your jobby-job... after all of this, you'll know the answer to the question above.

To the staff, on-air talent and crew of the Breeze-a big Aloha and Mahalo for what you tried to do for this island and it's people.

A truly saddened loyal-listener and supporter,

Lolo P.

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Posted on 13/09/03 2:29:26 PM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I just posted a short story on this to the main page. And right after I do that, the former 99.5 is now playing Johnny Cash songs.... hmmmm.
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Posted on 13/09/03 7:07:39 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Thanks Mel... tried listening to the "other" Hawaiian station... BOY do I miss the Breeze...

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Posted on 13/09/03 8:15:21 PM
Author: Moose&Squirell

Subject: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

...Looks like the Breeze 99.5FM KHUI is off the air for good...Gone is the finest in traditional, contemporary Hawaiian music as well as good ole island music in general...

For those of you out there who own a radio station I should remind you of a famous old saying..."One man's rubbish is another man's TREASURE!!"

...a word to the wise!

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Posted on 13/09/03 10:02:06 PM
Author: Ivan Badget

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I hope and pray that KHUI FM 99.5 will settle on an Adult Standards format. Other missing formats to consider are Classic Country (because Johnny Cash songs are being played), or Smooth Jazz. The last thing I want for KHUI is a duplication of another format played by other radio stations. It's about time we had some unique radio station to listen to on Oahu.

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Posted on 13/09/03 11:36:32 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

well said M&S... well said

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Posted on 14/09/03 01:51:59 AM
Author: jethrot

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I guess they new something with a slogan the
SPIRIT of Hawaii.

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Posted on 14/09/03 11:07:09 AM
Author: Bill Frasco

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I often wonder just how the "ratings numbers" are complied. Since The Breeze has been on the air we have talked to more and more people who were now switching to their station. Whenever we attended any of the live offerings we found so many locals there and enjoying the venue. In these times I find it very dishearting to know that unless the "numbers" are the biggest...the silent majority are forgotten again! The Breeze truly captured the spirit and soul of Hawaii!

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Posted on 14/09/03 12:51:26 PM
Author: Sid Potter

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

There was room for four Hawaiian stations in this crowded radio market. No other format makes dollars and sense for new Wave. How many more format changes must listeners endure before brand loyalty is abandoned? I say that day has arrived for 99.5. Although the programming had many subtle nuances that retarded time-spent-listening, the product was enjoyable for many overall, and like so many other knee-jerk blunders made at New Wave over the past few years, this time around the product was not given adequate direction, nurturing or time to garner a demographically acceptable cume audience. Shall we now discuss what's wrong with KPOI?

Sid/Kapolei

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Posted on 14/09/03 4:50:53 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I know numbers='s sales='s business. I guess that's a necessary evil. BUT, from friends there-I do understand that *THIS* murder of a great station had a lot to do with their new G.M. (and his ego).

On the other hand, Bill-you're right... at many of the live events they've done that I've been at, I see tons of folks out there, locals and visitors alike. Anyone I've talked to made the switch to the Breeze, and enjoyed their format a whole lot more than the other guys. I really don't understand how the #'s are tallied I guess.

In any event, some great folks are out of a job and Hawaii is out a great station.
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Posted on 14/09/03 5:31:28 PM
Author: jethrot

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

They were sounding like the old KUMU. The jocks had a Beautiful Music delivery. Even KUMU dropped that stuff. The majority of the music was being played on KINE with a much different presentation. What format will Mahlon Moore be assigned to this time?
I do expect a mushroom cloud over the KPOI studios soon!

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Posted on 14/09/03 6:00:59 PM
Author: jed c

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

ass hole huh biff?? how mature of you. as i had stated it was just MY OPINION!!!!!! Just as you are entitled to yours, which i would respect, because i am on a more mature level than you. why dont you post an opinion rather than cause a flame war which i had already stated i dont want to happen...and just out of curiosity how am i an ass hole in your respected eyes?

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Posted on 14/09/03 9:30:45 PM
Author: Ra-Di-Oh!

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

The Breeze debuted strong, but has since eroded to "page three" status in the ratings. And they're also in the toilet in their target demo. So what's all the fuss about firing the P.D. and ditching an obviously flawed format? And how is that a reflection of a General Manager's ego, that he wanted to take a failing station off the air?

Here's the interesting thing: People on this message board, and others, crab about how companies can allow their low rated stations to continue broadcasting, then when a low rated station gets yanked it's all tears and jeers.

Make up your minds!

Yes, Arbitron is a questionable method to accurately measure listening, but it's all you have. If you feel *so* strongly about a particular station, then get off your okoles and do something about it besides go to a remote or two.

Support the station's sponsors. Buy their products, see their shows, attend the events. And tell the sponsors you heard it on K-whatever. Cliche? Yes. But that's feedback.

Tell your friends. You need to evangelize the station and make sure that everyone you know listens and feels the same way about the station.

Tell people you don't know. Here's how: Slap the bumper sticker on your car. Wear the T-shirts. Make sure you play K-whatever at your workplace so strangers can experience it, too.

And of course, whenever surveys or polls are given to you make sure you fill it out accurately and reflect your personal preference. NOT writing down Mike and Larry and KSSK just because you read they were number one, so that must be the "correct" answer.

Or don't. And then get surprised and upset when they yank K-whatever off the air. And then call the General Manager names. And then get on an internet message board and call each other names. Repeat the process until all stations are Jawaiian or AC.
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Posted on 14/09/03 9:41:31 PM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I'd like to echo the one of the points of the last poster... we should not be calling each other names here. We can comment on the station's programing format success or failures... but keep the comments fair and not resort to slander.

Also please remember not to use words that are banned on the radio either. Those could get you banned from here.

When it doubt, read the rules.

Mahalo,
Mel

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Posted on 14/09/03 10:05:24 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Ra Di Oh,

I've gone down your checklist... bought stuff from their sponsors; went to many of their remotes; preached to everyone I knew about that station; have their bumper sticker on my car (sure it's not the nicest car-but it's on there!)....

Bottom line is this, some great folks are out of a job and Hawaii lost a great resource for music. Ratings and everything else aside, this island is rich in it's culture and especially its music. Sorry, KINE and KCCN overplay 1 track of who-they-deem-as the next big "star." Some of the best slack key stuff I've heard and other traditional, contemporary etc. songs that never saw the light of day were played on the Breeze... and you know what? people liked um? they had the you-knew-whats to share more music, new music and stuff that hadn't been heard of in decades. Ask anyone who switched over, and numbers/ratings aside-many have. They didn't have million dollar contests and stuff to help kick up ratings. Nor did they charge what-TV-would cost ya like KSSK... they played good music. period.
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Posted on 14/09/03 10:27:45 PM
Author: Moose&Squirell

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Ivan Badget wrote:
I hope and pray that KHUI FM 99.5 will settle on an Adult Standards...Other formats...Classic Country or Smooth Jazz....

Why not jazz...period.

Not just smooth...All-that-jazz!

From ragtime to smooth and beyond...Hawkins, Ellington, Gillespie, Basie, Holiday, Coleman, Rollins, Armstrong, Hampton, Tjader, Waller, Manhatten Transfer, Sinatra, Fitzgerald, Ertha Kitt, etc...


...OOOOH bliss!!

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Posted on 14/09/03 10:48:23 PM
Author: Mama noe

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Kaumaha au! Just when my newborn son got attuned to being rocked gently to sleep by the fabulous Breeze lineup of wonderful Hawaiian music and the choice mix of tunes they played! I'm sad, but my son is fussy now listening only to 105.1 which keeps rotating the same tunes Over and Over again. I will also miss the great DJ's Kimo Villarimo and Ola Souza especially!

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Posted on 15/09/03 00:34:01 AM
Author: EwaBeachEric

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I read somewhere that the death of real Hawaiian music and the rise of wannabe Jamaican garbage (produced by the endless supply of local, desperate-for-attention reggae/hiphop copycats with no musical talent) is one of the signs of the coming apocalypse. In fact, I believe that the third horseman of the apocalypse wears a ghetto-blaster on his shoulder, tuned to one of the many jawaiian stations which contribute the dark brownish color to the pathetic cesspool known as Hawaii radio. I'm sorry that I don't have the actual chapter-and-verse biblical references handy. But when you have time, you should listen to Tom Petty's new song "The Last DJ". It's right on the money. [Lyrics can be found at ]http://www.vfth.com/LastDJ]

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Posted on 15/09/03 00:55:10 AM
Author: Ivan Badget

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I'm listening to KHUI FM 99.5 tonight and they're playing big band music, which I hope will be the station's permanent format. I would also like the big band music to be mixed with middle-of-the-road (MOR) music, e.g., Al Martino, Jack Jones, Anne Murray, Maureen McGovern, Melissa Manchester, Glen Campbell, Helen Reddy, Barbra Streisand, Debby Boone, Pat Boone, Brook Benton, Sammi Smith, John Denver, Don McLean, the Carpenters, etc. Possible monickers for a station like that could be "99.5 the Jewel", "K-Jewel 99.5", "Sunny 99.5", "Swing 99.5", "Memories 99.5", or "Legends 99.5". A possible liner for the station could be "Radio for Grown-ups".

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Posted on 15/09/03 01:45:19 AM
Author: Hana Hou!

Subject: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:


Post has been deleted due to violation of email requirement rule.

mel

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Posted on 15/09/03 1:52:18 PM
Author: DXer

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

At 8:41:31 PM 14/09/03, mel wrote:
Also please remember not to use words that are banned on the radio either. Those could get you banned from here.


I happened to be listening to the stunting on KHUI Saturday midnight when I was driving home from work. They were playing a Green Day album with a whole lot of "F" this and "F" that.

Those guys better watch what they play or they might be getting a call from Uncle FCC.

DXer

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Posted on 15/09/03 2:33:18 PM
Author: jonthebru

Subject: Saddest day for Hawaiian and Contemporary music?

Message:

Well, from our side, the Breeze was a fine station, very listenable. KINE is also good, but the owner of the Breeze obviously wasn't into working out the kinks to bring forth success. All stations will not sound the same because the conglomerents have to spread their demographics thru their holdings, a problem is having two stations that sound alike within the same ownership, it dilutes the product. Just cause you can own a bunch of stations in a market does not mean you actually can manage them all well, everybody has favorites or specialtys and most radio people are actually quite shallow in their viewpoints, sort of trapped. Logically it should be like a mall for the sponsors, something for everyone who comes in the the door, (or dragged in, screaming and kicking.) Narrowcasting at its best would offer a service for most listeners and a platform for most sponsors. The BBC has many choices for their listeners, I think they are at BBC7 by now, plus digital and a great website. The commercial stations in the UK all sound like their US counterparts. In the end, radio is driving listeners away, most home listening is gone, and with CD and MP3 players in cars, whats left is the morning and afternoon find out whats going and make me laugh time. In other words, if you are involved in a commercial radio station, good luck.

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Posted on 15/09/03 3:31:36 PM
Author: LikaNui

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

At 8:41:31 PM 14/09/03, mel wrote:
I'd like to echo the one of the points of the last poster... we should not be calling each other names here.

Mel, I found it interesting that when I clicked on the name Jed C it went to an e-mail address of jc@aol.com... and when I clicked on the name Biff (the person who flamed Jed C) it *also* went to an e-mail address of jc@aol.com! Hmmmm... Either someone forged someone else's e-mail address, or someone is playing a game with us here.
Silly people.

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Posted on 15/09/03 4:10:57 PM
Author: Peshkwe

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Sorry to see them go, I wonder where new talent will get decent rotation now?

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Posted on 15/09/03 5:08:26 PM
Author: LikaNui

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

At 3:10:57 PM 15/09/03, Peshkwe wrote:
I wonder where new talent will get decent rotation now?

Oh, they can still get it on KINE... if they can afford it.

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Posted on 15/09/03 6:52:34 PM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Mel, I found it interesting that when I clicked on the name Jed C it went to an e-mail address of jc@aol.com... and when I clicked on the name Biff (the person who flamed Jed C) it *also* went to an e-mail address of jc@aol.com! Hmmmm... Either someone forged someone else's e-mail address, or someone is playing a game with us here.

I just did an email validation test on the address. It's forged. Those posts will be removed and the person's IP number will be the first to be banned.

Thanks for the tip.

mel



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Posted on 16/09/03 06:56:12 AM
Author: DesKris

Subject: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I am now in San Francisco, but I relied on the Breeze to broadcast the best music Hawaii has ever heard on the radio waves in a long time. It is a shame how corporation can come in and change everything.

The best to The Breeze Family!

dezkris


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Posted on 16/09/03 07:18:34 AM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

The Breeze will become "Bob"


Posted on 16/09/03 09:19:10 AM
Author: Mapuana

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

At 9:48:23 PM 14/09/03, Mama noe wrote:
Ae, kaumaha au! Kela po'e hupo, he haole lakou paha! I too will miss that 'olu'olu station called the Breeze.


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Posted on 16/09/03 12:23:59 PM
Author: Denny

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

"Bob" is a lifestyle?!?!? Sorry,but listening to Bob is out. It's about the music please.Oh never mind,we're dealing with a newbie,who's gonna show the natives how it's done in the real world.


Posted on 16/09/03 4:15:50 PM
Author: James C. Kidder

Subject: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I am extremely saddened and the Breeze has left the air waves. I listened to this station in my automobile and at home all of the time and enjoyed the Hawaiian music and stories. I just recently moved to Hawaii and this station was "Hawaii" Aloha.

Jim

At 12:16:12 PM 13/09/03, Lolo Paka wrote:
Well,

Like the subject line says, it's a very sad day indeed. Looks like the Breeze 99.5FM KHUI is off the air for good...

Gone is the finest in traditional, contemporary Hawaiian music as well as good ole island music in general. They fought to play the best music created in the islands-non of that pseudo reggae junk... they featured new and old artists alike (unlike other local stations that play the same 12 artists hour after hour).

I'm one of them behind-the-scene media blokes, and when I caught news of the impending doom-I thought it was a cruel joke-sure enough-they're off the air as of this morning. They were in good spirits last night at the Ho`olaulea just to have lost their child, The Breeze this morning.

As far as blame, ask the New Wave's new G.M. The writing on the wall started with Alan Yamamoto's exodus. Why is that whenever you have a great, talented and competent staff like the Breeze has (or had), you hire a mainlander who just has to mess with everything and destroy what they created and gave to the island? I guess that's the nature of the game for radio.

Somehow, I hope this message gets to NWB's GM (I can't even reference his name right now I'm so peeved and saddened). How low must one's IQ (and how big must one's ego be) to go and destroy Hawaii's best resource for it's own music?
You'll see that after your format change has been completed, and you wonder why no one is listening to your station and you lose your jobby-job... after all of this, you'll know the answer to the question above.

To the staff, on-air talent and crew of the Breeze-a big Aloha and Mahalo for what you tried to do for this island and it's people.

A truly saddened loyal-listener and supporter,

Lolo P.
[/quoted]


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Posted on 17/09/03 4:13:43 PM
Author: HaynKikaida

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Aloha folks, new here.

Just want to add my condolences to the loss of a truly great radio station, and also what was an up and coming icon of everything that represents our beautiful islands. I too was a very loyal listener of The Breeze, and fell in love with the station from the first time I discovered it over a year ago. From the morning drive show with Ola Souza, to the evening drive with Mahlon Moore and Kimo Villarimo, to the calming voice intro's of Skylark... their wonderful blend of talented voices and Hawaiian music programming truly blessed our airwaves with a feeling of Ohana and above all, ALOHA.

We used to attend many of their Moana Surfrider hotel simulcasts, and judging alone by the packed-full-house attendances those shows drew, it's very hard to believe the Breeze' market share and revenue wasn't enough to sustain themselves.

What upsets me just as much as the fact of them leaving the air is that nothing was ever announced publicly in print, radio or tv about their coming and eventual shutdown. It's like going to Walmart one day and suddenly there's a sign on the front door posted, "OUT OF BUSINESS". That's it. No forewarning, no nothing. Just a whole bunch of loyal-turned-bitter customers. If there was something announced in media that I missed, someone please tell me where it was, because I missed it. Hopefully the hard facts about why the station called it quits will arise in the media soon. If that doesn't happen, hopefully someone in-the-know (perhaps a former NWB employee?) will explain the FACTS (not speculations) of what happened in this message thread.

My best wishes to a brighter future for all the great folks working in the front and back scene of The Breeze. It may be a pie-in-the-sky idea, but maybe.. just maybe some/all of the former staff can find a new company to pick up the same format (and name maybe?) and go somewhere else on the dial. That would be awesome! I'm crossing my fingers that someone WILL pick up where the Breeze left off - hence, "One man's rubbish is another man's treasure".

Someone here suggested the 99.5 format go to Jazz - I'm an avid jazz fan too, and remember it was tried about 10 years ago? on 98.5 I think it was, and it didn't last very long. Perhaps like other niche music genres, Jazz has a very narrow audience in our state. I also remember Z-Rock, a mainland Heavy Metal format that was played here for a while. They also didn't last. Heck, I'd love if our local radio dial had it's own Guitar Virtuoso channel, Heavy Metal channel and Fusion Jazz channel.. all genres that I enjoy as well. There ARE internet radio stations for EVERY SPECIFIC music category, but I would like to believe that wouldn't play a part in taking market share away from the local broadcast stations.

But for the Breeze, they were the quintessential source of HAWAIIAN music broadcasting, from which both business AND ideological aspects should not be treated as just another nich genre, but as a universal representation of all that is ALOHA in our islands.

R.I.P. The Breeze. You will be missed.

Sincerely,
HaynKikaida

Post Script:
I (only now) have found the very small article by Erika Engle at Star Bulletin, luckily through the front page of this site.
http://starbulletin.com/2003/09/16/business/engle.html
Mahalo HawaiiRadioTV.com for the 411!

Still, waxing The Breeze for "Bob FM" run-of-the-mill A/C/R programming feels like a slap, or even worse, punch in the face to us Hawaii folks. So much, that I've already removed 99.5 FM from the preset buttons on the radio in my car, home and office. Going to that station now is like a recurring bad dream.
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Posted on 17/09/03 4:41:19 PM
Author: maximumradio

Subject: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

At 00:45:19 AM 15/09/03, Hana Hou! wrote:

Post has been deleted due to violation of email requirement rule.

mel


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Posted on 18/09/03 01:01:08 AM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

HaynKikaida...

Very well put. At this point, I do know for a fact there was no announcement made, and apparently-Mahlon Moore & crew found out after the Breeze Gordon Biersch Ho'olaulea gig on Friday night. They waited til after their stint was pau and he got 'released' shortly they completed their live promo.

Next thing you know, they're playing trash a.m. sounding stuff til BOB came along.

Well, it is nice to know that the Breeze's format did reach a lot of folks and their style of music and offerings really did please many-an-ear. I've gotten threats and flames in my inbox due to my opinions about their downfall. I'm really glad that Mel posted the reminder that posts are people's opinions---nothing more. I may be wrong-I may be right... all I know is it's a much sadder place since they're no longer around.

I think the only person still around is Ola, tho I hear that's changing too. I'm a big jazz fan also, and do remember Z-Rock! Was a big fan of that also (and I agree, a guitar virtuoso channel would rule, and probably be listened to by you and I, period). Regardless, I don't know how anyone there can think their new BOB format will take. I'd rather listen to 93.1 or KRTR for that kinda music.

One thing is certain, especially in this island... word of mouth is everything. You p|ss people off by taking away a station like the Breeze with no warning and replace it with BOB... people won't take to it. They'll purposely listen to something else to spite the fact that what used to be the great 99.5FM is now BOB. If the folks in charge think that this will sell, and the numbers will sky rocket or be higher than what the Breeze garnered-someone's on the chiba. : )

I really miss the morning show with Ola as I cannot STAND Frank n Brick's show on KINE (tried listening since the Breeze is off the air--I ended up switching to Perry n Price or Blunt on 97.5). Sam & Bruddah Wade are ok, but I'd take Kimo and Mahlon's shows any day of the week.

I hope someone on here knows, or knows how to get in touch with any of the ex-Breeze folks. If so, please pass on word that they'll be missed dearly and thank you for "giving an island back it's own music."

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Posted on 18/09/03 4:15:18 PM
Author: HaynKikaida

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Lolo P.,

I agree... a Guitar Virtuoso radio station would definately rule! We could listen to Satriani, Di Meola, Metheny and Beck all day...well anyway, at least TWO people in Hawaii would be listening to that station. lol

Back to The Breeze...

I'm not adept with the ins-and-outs of the various broadcasting conglomerates in Hawaii, but is there any chance CLEARCHANNEL would be interested in picking up the pieces where The Breeze left off? It seems viable, since CLEARCHANNEL has had great success in "branding" every one of its stations.

That would be the perfect place for a Traditional Hawaiian & Contemporary "sister station" to compliment (not compete with) the 98.5 Island Rhythms Jawaiian format. This way they could also take an advantage demographically by doing "cross-merchandise" advertising across their suite of stations.

Well, just an idea to throw out there.

I personally do not want the wheel reinvented though. Specifically, I would prefer any potential new owner to RESURRECT The Breeze AS IS. Same name (The Breeze), same DJ's and same Jingle with Skylark's soothing voice. Just as if it never ever left the air. Hey, who says someone can't have dreams, right? lol

Doubtfully that would ever happen though, as the execs would be looking at new marketing approaches. Nor would they want to deal with the costs and red tape of acquiring the name and ownership from NWB. They'd likely just retain the Traditional Hawaiian & Contemporary programming, while CHANGING all other structures of its marketing strategy, including DJ line-ups, jingles, advertising and demographic targets.

Only time will tell.

Sincerely heartbroken over The Breeze,
HaynKikaida

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Posted on 18/09/03 10:11:32 PM
Author: Ra-Di-Oh!

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

It would be sooo interesting to see Clear Channel snatch up the Breeze. It would give Breeze fans what they're looking for. Who knew there were so many? Just shows you how much Arbitron really knows.

If Clear Channel did grab the Breeze, I would find it especially interesting to see which format they would toss in favor of another Hawaiian station.

I-94? They're in a tailspin, saved only by Rory. That might be a good choice. (And what is the deal with the unfocused, sloppily handled name change? That's another thread altogether.)

Star? Also in a ratings decline. And I certainly don't want to hear about Hudson's private parts anymore.

KSSK? 98.5? Not likely.

Maybe KHBZ. Ever since Cox shut off the traditional Hawaiian tunes on 1420 in favor of sports, AM has been lacking in that format. By the way, was there as big an outcry then as there is now? I can't remember.

But you're right about the name rights... they might be hard to get. Hey what about Makani 101.9?

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Posted on 18/09/03 10:21:58 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

I almost spit my soda at the Hudson reference (and yes, I am WAAAAAAAAAAAAAY tired of hearing about her privates as well)...

Clear Channel... yup, sounds like a plan : )

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Posted on 18/09/03 11:49:03 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

oh yeah, as for the name... snagging "The Breeze" would be ideal but probably tough for legal reasons... oh well, I guarantee you that if you bring back the music, the Mahlon-Ola-Kimo crew---it won't matter what you call the station-people would tune in REALLY fast : )

ciao

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Posted on 19/09/03 06:29:49 AM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:


Maybe KHBZ. Ever since Cox shut off the traditional Hawaiian tunes on 1420 in favor of sports, AM has been lacking in that format. By the way, was there as big an outcry then as there is now? I can't remember.


There wasn't much of an outcry when Hawaiian music left the air for good on the old KCCN 1420. What had happened was the changeover from an all Hawaiian music format to sports-talk was not sudden, but done very slowly over time. First the station became the home of all University of Hawaii sports broadcasts... which means Hawaiian music was pre-empted many times to air football, volleyball, basketball and baseball games. After KINE was set up, Hawaiian music was slowly replaced by more and more talk programs to what we have today... a sports-talk format with the station under separate ownership, new call letters but still being operated by Cox which also owns KCCN FM and KINE.


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Posted on 19/09/03 09:02:53 AM
Author: HaynKikaida

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

mel wrote: >> There wasn't much of an outcry when Hawaiian music left the air for good on the old KCCN 1420. What had happened was the changeover from an all Hawaiian music format to sports-talk was not sudden, but done very slowly over time.>>

Aloha mel,

Yes, I remember when KCCN 1420am gradually changed over. That's likely why there wasn't public outcry. It wasn't shell-shock for the listeners like it is now with the transition of 99.5. If memory serves me right, I believe during that transition, they already were up and running on FM under the same KCCN badge, except the FM side was taking over the music portion. Sensible also since FM at the time was the "CD" quality sound folks were looking for. That's when many AM stations were going into talk show formats, and FM was predominantly music formats, with morning drive talks shows, as it remains to this day.

For many folks who prefer the traditional Hawaiian and contemporary "old school" music, they started to lose interest in KCCN as they progressed more into the Jawaiian and modern contemporary stuff. That's what the younger demo' wanted, and KCCN went that route. No biggy, because up popped 105 KINE for the "old school" listeners.

I'm fairly happy today with what KINE plays.. it's just that The Breeze had a unique brand and delivery. They were easier in the office to listen to.. as opposed to KINE which seems a bit "hyper, commercialized and busy". It's funny though.. ever since The Breeze left the air (and now that I keep my dial on 105.1), it seems KINE is playing alot more stuff that previously only The Breeze would spin. I'm pretty sure their director is aware of their demise and is taking advantage of the situation. Thank goodness.

Couldn't the execs at NWB consider selling the station under The Breeze "brand" to another company, instead of just pulling the rugs out? Perhaps they did try that, but nobody was interested. That's so tragic. Sigh.

Speaking of pulling the rug out, I wonder exactly how the NWB management broke the news to the DJ's and staff behind The Breeze. Did they really just suddenly tell them that night after the Saturday Ho'olaulea promotion? Or did the staff already know? Were they given any kind of forewarning on the inside? I sure hope so. I feel especially bad for Mahlon Moore, who not only got a pink slip, but also had other personal setbacks to deal with. We should offer to take him out on the town just to thank him for the wonderful work he did on The Breeze. Heck, lets throw a "Breeze blowout" appreciation luau just to thank everyone there for the great work they did!

Sincerely still heartbroken over The Breeze,
HaynKikaida

P.S.
Other stations I channel-surf and keep tuned-in on a regular basis:
• KHVH 830 AM (Rick Hamada and Mike Buck rule!)
• KIKI 93.9 FM (my girlfriend likes it)
• KPOI 97.5 FM
• KRTR 96.3 FM
• KUMU 94.7 FM

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Posted on 19/09/03 1:32:38 PM
Author: LikaNui

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Did anyone notice that there's a thread called "Bob's own thread" here... and the second poster ("Bob") has an e-mail address of bob@newwavehawaii.com ?!? Perhaps "Bob" will join the discussion here and answer some of the questions we all have (and maybe post something in the "Introduce Yourself" section too!).
And if another station does pick up The Breeze's Hawaiian music format, I sure hope they hire Keaumiki Akui as PD! KCCN-AM's loss has been waiting to be someone else's gain.

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Posted on 19/09/03 6:18:03 PM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

wow, I remember that too! KCCN 1420 & Keaumiki... I remember KCCN's old hale at the Pioneer Plaza, was kinda dingy looking but really felt homey & comfy. I saw Pauwilo Wilson the other day (for those that listened back then). She's over at CompUsa now.

I saw the Bob thread and made a little request : ) ...and how about a "Bring Back the Breeze" concert? : )

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Posted on 20/09/03 10:08:38 AM
Author: HaynKikaida

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Here's an interesting article from the Pacific Business News website about the launching of The Breeze over a year ago...

http://pacific.bizjournals.com/pacific/stories/2002/04/15/daily6.html

Also, shouldn't The Breeze have been listed in our daily papers' Obituaries section? Something like:

The Breeze KHUI FM 99.5, 1, of New Wave Broadcasting, died September 13, 2003. Born in Honolulu. The quintessential source of Traditional and Contemporary Hawaiian music; known as "The Spirit of Hawaii". Survived by 93.1 The Q, 97.5 KPOI, 102.7 Da Bomb and Disney Radio AM 690. Private service.

Sincerely heartbroken over The Breeze,
HaynKikaida


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Posted on 20/09/03 11:05:09 AM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

LOL! good call HaynKikaida : )

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Posted on 20/09/03 7:24:43 PM
Author: tvguy

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Poor Mahlon Moore....the day he was let go was also his birthday....word is he was told while of all things, wearing lei that were given to him from co-workers for his b-day. He says he had a feeling something would happen leading up to the day he lost his job. . he "recognized the signs" of things goind down as he has had to let people go before, but nonetheless was still hurt and disappointed. Don't worry, he'll re-surface somewhere but plans to take a while off from the radio biz.

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Posted on 21/09/03 00:26:52 AM
Author: Lolo Paka

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

Man, that blows. Mahlon is a great guy (used to listen to him on KORL, the pre-Breeze days).

If you get a chance to speak with um, please tell him he has quite the fan following and is sorely missed.

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Posted on 21/09/03 06:37:59 AM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

OK folks, you guys all had more than a week of mourning. I think it is time we all move on. By the end of the day, this topic will be closing and no more posts will be added. It is quite apparent that Bob is here to stay and the Breeze as you all know it is dead and gone. It's been interesting reading all of your comments, but I think we are beginning to beat a dead horse too much already.

Post your last comments today and let's be finished.

Mahalo,
MEL


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Posted on 21/09/03 09:23:22 AM
Author: HaynKikaida

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

mel wrote:

OK folks, you guys all had more than a week of mourning. I think it is time we all move on...Post your last comments today and let's be finished.>>

Agreed.

Mahalo plenty for creating this very informative site and forum. I wouldn't have known what's going on if it hadn't been for hawaiiradiotv.com! At least we have a topic-related place to vent our frustration over this.

My only hope is that the folks in the industry have read our comments and take some of it to heart. There sure is a high "viewership" count for this thread, so surely SOMEONE is out there lurking just to hear what's being said. That's fine. I myself have been sincere in my comments.

Once again, Mahalo,
HaynKikaida


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Posted on 21/09/03 10:19:55 PM
Author: mel

Subject: Re: Saddest day for Hawaiian and Contemporary music... The Breeze has blown out.

Message:

This topic is officially closed. You can read the posts but none can be entered. Thank you for your participation.