Author:
HaynKikaida

Subject:
Classic Hawaii Commercials


Got any memories of classic commercials that were exclusive in Hawaii? They usually had a catchy jingle, slogan and/or spokesperson, and the commercials were usually repeated more than enough times to engrain in our minds. Whether it's from businesses who are no longer around, or who have dropped their classic promotions for newer, updated versions.

Here's a few starters...

Poderosa Pines Montana property sales commercial in the 70's.. A young local kid named "Kalani" had his ending pitch, "Call now, for sure". They must have played that commercial a gazillion times.

The EXCHANGE drink commercial jingle, which went something like, "Exchange.. goes round and round, and down, down, down, in your tum, tum, tum.."

I kinda' got to like Mel Cabang as "Singing Ceasar" in the recent-but-now-gone Ceasars Cleaners commercials. At first I thought it was extremely hokey, but "Singing Ceasar" evolved into a hilarious, yet very likeable character.

Oceanic's spokesmodel with her smooth one-liner, "DIGITAL" was pretty cool.

Island Getaways "Hi I'm Didi Ah Yo.. and away we go!"

House of Adler's "If you are not buying your diamonds from the House of Adler, you ARE paying too much."

Kenny's Restaurant jingle, "Kenny's... in the Kam Shopping Center in Ka -li - hi".

KIKU TV's 1970's voice of Joanne Ninomiya... "Honolulu no K-I-K-U... Nihongo Terebi desu". ... ah, the good old days of watching Kikaida, Rainbow Man and Kamen Rider V-3!

Posted on 29/10/03 04:41:51 AM

Author:
mel

Subject:
Re: Classic Hawaii Commercials

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Here are some of memorable local commercials that I remember:

1. First Insurance: Two little children are dragging this heavy bowling ball up a flight of stairs in a blanket. They nearly reach the top when the bowling ball breaks out of the blanket, rolls down the stairs and smashes several household objects along the way before finally hitting a table holding up an aquarium filled with water and fish. Crash! Voice over about the merits of buying homeowners insurance from the firm.

2. Consumer Tire Warehouse : The late Malcolm Love was the star of a series of tire repair shop commercials with the monicker "Go Now Hawaii, Why Pay More?"

3. Lex Brodie's : Lex Brodie had a series of tire commercials where he simply sat in front of a blue screen talking about different aspects of tire repair and maintenance and finishing each commercial with the memorable "Thank you very much" tagline.

4. State Office of Elections : In the late 1980s they had a memorable commercial that encouraged people to vote or else.... society would become totalitarian. A grandfather and his young grandson are walking around a darkened state capitol building talking about the importance of voting and what happens if you don't vote. Everywhere they go, they are being watched by "Big Brother" via a series of remote cameras.

The sad fact is that even though we live in a democracy, surveillance cameras are pretty much omnipresent in practically all public places.

5. Hawaii Visitor's Bureau : In the mid 1980s they ran a commercial that stressed the importance of the tourist industry by tracking a $20 bill that is first spent by a tourist and how it circulates within the local economy.



Posted on 30/10/03 01:43:48 AM

Author:
Makiki Boy

Subject:
Re: Classic Hawaii Commercials

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I'd sure like to see some of these on tape again,
anybody got these on their old beta or vhs tapes
lying around somewhere?

They still run the Caesar's Cleaners commercial I
just saw it last weekend, they sometimes have
cameos with Frank DeLima, Da Bruddah's or
Augie & Lanai in these.

Have they finally stopped airing the Lex Brodie
ads after all these years? I heard they were moving
in a new direction and Lex is in poor health. They
should still air those ads even long after he is gone.

I remember Loyal Garner's vocals on a number
of ads for Winward Mall & Cutter Ford.

Didnt Morgan White do ads for HonFed?

"Its Longs, Its Longs, Its Longs!"

Makiki Boy


Posted on 30/10/03 11:05:58 AM

Author:
LikaNui

Subject:
Re: Classic Hawaii Commercials

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>> Have they finally stopped airing the Lex Brodie
ads after all these years? I heard they were moving
in a new direction and Lex is in poor health. They
should still air those ads even long after he is gone. <<

I believe Lex sold the business; hopefully someone will correct me if I'm wrong. The new owners kept the business name. There is a new person doing their commercials, though he still ends with Lex's famous "Thank you... very much".

>> I remember Loyal Garner's vocals on a number
of ads for Winward Mall & Cutter Ford. <<

"Sistah Robi" Kahakalau once told me (jokingly, I hope!) that one of her most requested songs in concert is her "Schuler Homes... Waikele" ad.

I wish Loyal Garner was still with us... (sigh)

Posted on 30/10/03 11:26:49 AM

Author:
HaynKikaida

Subject:
Re: Classic Hawaii Commercials

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>>LikaNui wrote:
"Sistah Robi" Kahakalau once told me (jokingly, I hope!) that one of her most requested songs in concert is her "Schuler Homes... Waikele" ad.>>

I wouldn't doubt if Mana'o Company has folks at their concerts requesting the ALOHA AIRLINES version of their popular "ALOHA" song, which the airline still uses for their jingle. lol Very catchy tune.

You think Makaha Sons ever played the Hawaiian Airlines' jingle at any of their concerts? lol

In both cases, probably not, due to legal/copyright reasons.

Isn't Windward Mall and Cutter Ford Aiea still using Loyal Garner's jingle for their current TV flights? I thought I've heard them recently.


Posted on 30/10/03 9:53:48 PM

Author:
Craig Watanabe

Subject:
Wigwam Store

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Your dollar buys more at the Wigwam Store...WIGWAM DA DADA DA DA
(now the McCully Longs Drugs store formerly Payless Drugs)

Or how about those old Rinso Commercials with that startled, "You use Rinso?"

Or the man in the blue coat...what supermarket was that?

Or the Ala Moana Volkswagon commercial, "Go Now Hawaii"



Posted on 30/10/03 9:56:00 PM

Author:
Craig Watanabe

Subject:
Oops go now was the Consumer tire warehouse spot

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mistake

Posted on 30/10/03 11:00:56 PM

Author:
tvguy

Subject:
Re: Classic Hawaii Commercials

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No Craig...I got the Rinso line for you. . .
"I like the package!"

On a related note, that and the Pepsi Challenge must have been the influences for Rap Replinger's "Secret Taste Test"....."I like da cracka."

And all of you whoused to watch Kikaida HAVE to remember the Hawaiian Host chocolate song....

Let's see if any of you remember this jingle:

Sometimes when I'm happy, I stick out my tongue,
and put on the flavor of..........(Guess the product)

Anyone remember the "I Love You Hawaii"campaign, or the famous politician whose motto proclaimed that he's "working quietly, but effectively?"

But THIS is great story to tell your friends. . .There was a Zippy's commercial where an off-camera voice walked up to this very attractive young lady and asked her about how much she liked Zippy's food. The kicker was at the end, when she ends up admitting that she works at McDonald's by making a "M" motion with her finger. Anyway, turns out the lady in the commercial was KGMB anchor Jade Moon. Kim Gennaula was also in an American Savings spot as a young home buyer worried about her mortgage.

Posted on 30/10/03 11:02:56 PM

Author:
mel

Subject:
Wigwam Store



Or the man in the blue coat...what supermarket was that?




That was TIMES SUPERMARKET. Those were from the 1980s.... The chain was sold to a mainland firm last year after many years under local ownership.




Posted on 30/10/03 11:05:14 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials


Anyone remember the "I Love You Hawaii"campaign, or the famous politician whose motto proclaimed that he's "working quietly, but effectively?"



The politician was Governor George Ariyoshi. Now that was a long time ago. He was in office from 1974 to 1986.




Posted on 30/10/03 11:07:58 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials


At 10:05:58 AM 30/10/03, LikaNui wrote:

I believe Lex sold the business; hopefully someone will correct me if I'm wrong. The new owners kept the business name. There is a new person doing their commercials, though he still ends with Lex's famous "Thank you... very much".



Yes, Lex Brodie's was sold a few years ago. They recently switched over to a series of commercials that have a musical jingle with the "Thank you very much" tagline.




Posted on 17/11/03 2:54:43 PM

Author:
Doctah

Subject:
Re: Classic Hawaii Commercials

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Game time... Name these ad taglines, or the spokespeople behind them:

-- "You dropped da ball! You stupid! You not my son!"

-- "If you get bit upon your knee by a mosquito or a flea, do not scream 'Oh, no not me!' You tell your mother Muhi-me!"

-- "The fun's in the freezer and ready to eat! Got to have my Meadow Gold ice cream treat!"

-- "Maybe if I learn how fo' read, den my kids can too."

Do you also remember...
-- Russ Francis and Melveen Leed for American Savings Bank?
--The Australian owner of Ross' rentals, telling his girls good night?
--The KHNL poster contest winners -- the girl who sang "Give it all up or don't start, smoking isn't really that smart.." and the kid who rapped, "Ikaika Belding is my name, I go Iliha school and I'm in the third grade!"

How about old local TV station jingles?
--KITV: "We're for Hawaii! It's you we're working for... come help us celebrate, we're for Hawaii on 4!"
--"KHNL, brings excitement to your screen! Hawaii's very own Channel 13... KHNL... KHNL... KHNL... 13!"
--"Watch us grow, step by step, watch us grow, we'll show you the best! Exciting sports... all the great movies... your favorite shows, watch us grow! K5, K5, Hawaii is watching us grow... K5!"


Posted on 17/11/03 3:53:20 PM

Author:
Erika Engle

Subject:
Re: Classic Hawaii Commercials

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.. put on the flavor of ... Yick Lung!

Frank DeLima -- Muhi-Us anti-itch cream.

"It's a good day for S & S Saimin... "

The "I Love You Hawaii" jingle was (also) used by K59 circa 1980, as I recall.

The only Meadow Gold pitchman I remember is Michael W. Perry. I can't remember who had the gig before him -- but I remember that after that horrible Heptachlor saga, they had MAJOR image rebuilding to do.

... remember the bug spray commercial starring former Miss Hawaii Wendy Sue Nelson? I think it was for Code-3, but it might have been for Term-Out.

Oh yeah and remember -- "One of the good things.. about Hawaaaaaaa-eeeee is wonderful, KGMB.." from the 1970s ... Oh wait, they're still using it.

Posted on 18/11/03 01:00:07 AM

Author:
Hugh Jass

Subject:
Re: Classic Hawaii Commercials

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-- "You dropped da ball! You stupid! You not my son!"

My friends and I still use this line on each other.



Posted on 18/11/03 09:45:36 AM

Author:
tvguy

Subject:
Re: Classic Hawaii Commercials - Jingles

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I'd be a happy advertising copy writer just to know people like myself and you guys on this board still remember these things....Fill in the blanks from these shopping-related jingles which made their way into my brain years ago and never left. . .

"We're _____________, Hawaii's favorite store"
(As song plays, an artist is drawing an item from the store)

"_____________ makes shopping what it should be, there's so much to see and do, cause we bring the world to you"

"Shop at ______________, it's easy living"

"Ooh! Aah! Oh Wow!"

I probably need a lobotomy or something to get these things out of my head....can you tell the TV was always on at my house???

BTW-didn't Ikaika Belding go to Heeia school???






Posted on 18/11/03 12:51:35 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials - Jingles



"We're _____________, Hawaii's favorite store"
(As song plays, an artist is drawing an item from the store)

"Shop at ______________, it's easy living"

"Ooh! Aah! Oh Wow!"




1. Woolworths

2. Kahala Mall

3. Ala Moana Shopping Center






Posted on 19/11/03 07:57:58 AM

Author:
Moose&Squirell

Subject:
Re: Classic Hawaii Commercials - Jingles


"We're _____________, Hawaii's favorite store"

"_____________ makes shopping what it should be, there's so much to see and do, cause we bring the world to you"

"Shop at ______________, it's easy living"

"Ooh! Aah! Oh Wow!"

I probably need a lobotomy or something ...

1) Arakawas

2) Hashigawa General Store

3) Aloha Stadium Swap Meet

4) Help me!! I'm being shot at Long's Drugs!!


Posted on 19/11/03 1:56:22 PM

Author:
Doctah

Subject:
Re: Classic Hawaii Commercials

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Mmmm Zippy's, mmm mmm mmm! Gourmet burgers! (or, "fresh fish! Fresh!")

It's the gift of aloha, Hawaiian Host chocolates, Hawaii's gift to the world!

Foodland! Foodland! Doing our best for you!

Vote 88...and have your say, the American way. (Tied to that "1984"-style ad mentioned above.)

So in Hawaii.... ride the Aloha wave! (Sung by Danny Kalekini)

At the beach... Town and Country jammin' at the beach!

Everybody knows that Hawaiian Island Creations is.... H! I! C!



Posted on 19/11/03 10:44:07 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials



Oh yeah and remember -- "One of the good things.. about Hawaaaaaaa-eeeee is wonderful, KGMB.." from the 1970s ... Oh wait, they're still using it.




KGMB stopped using it sometime in the 1970s and the theme music was not revived until sometime in the mid or late 1990s... I remember Na Leo doing one of the first remakes of the old jingle.

When KGMB first started broadcasting in color they replaced "wonderful" with "colorful"....

"One of the good things, about Hawaii... is colorful KGMB"....




Posted on 19/11/03 10:46:25 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials

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Anyone remember the old "Wonderful World of Aloha" commercials with the dreamy, ez listening music for Aloha Airlines? This was during the time they had the "flower power" paint jobs on their 737s.....


Author:
Doctah

Subject:
Re: Classic Hawaii Commercials

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KGMB, for most of the 80s and early 90s, had no jingle -- just those top of the hour IDs, where a voice over said "KGMB Television"-- and then a chorus sung, "Channel 9!"

Trying to remember if KHON ever had a jingle.

Funny thing, I still remember the openings of the local newscasts -- but my humming doesnt exactly translate into print.

Hey, does anyone have old Hawaii edition TV Guides? Or where you can find them?

Posted on 21/11/03 2:38:00 PM

Author:
Makiki Boy

Subject:
Re: Classic Hawaii Commercials

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I think I might have posted this before, but if you
want to hear some old audio from the KGMB days.
This is a great list to join:

http://groups.yahoo.com/group/Colorful9/

I, too would like to find old Hawaii edition's of TV Guide.
I'm surprised I havent seen any at pawn shops
or even collector's shows at the Blaisdell.

Makiki Boy

Posted on 22/11/03 4:57:11 PM

Author:
Doctah

Subject:
Re: Classic Hawaii Commercials

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Just checked the group. Ahh, what great stuff! And it looks like somebody has some old Hawaii TV Guides! We've got to get to the bottom of where to find 'em! I can't believe there isn't a musty old book store or warehouse somewhere that doesn't have a bunch

Posted on 25/11/03 05:03:53 AM

Author:
Moose&Squirell

Subject:
Re: Classic Hawaii Commercials


Makiki Boy wrote: I, too would like to find old Hawaii edition's of TV Guide. I'm surprised I haven't seen any at pawn shops or even collector's shows at the Blaisdell.
Doctah wrote:...And it looks like somebody has some old Hawaii TV Guides! We've got to get to the bottom of where to find 'em! I can't believe there isn't a musty old book store or warehouse somewhere that doesn't have a bunch

...have you dried the dump?!

Posted on 25/11/03 1:57:50 PM

Author:
Doctah

Subject:
Re: Classic Hawaii Commercials

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"Dried the dump" ?! Nah, I flushed the toilet. Har!

Posted on 25/11/03 8:35:08 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials

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Please keep this thread on topic. Thanx.

Posted on 25/11/03 11:34:54 PM

Author:
mediaveteran

Subject:
Re: Classic Hawaii Commercials

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(Tried to post first using Netscape - had trouble. If this winds up on the board twice, my apologies.)

Remember the Redondo's spots?

One featured a "husband and wife" talking about what's for dinner and she listed a bunch of Redondo's products, Hawaiian Winners, Pipi Kaula and Pupu Pups. Don't know who the woman was, but the husband was played by the late Ted Sax.
"Pupu Pups?!," he exclaimed.

Then there was another one with either a donut or a full-sing jingle, with words something like, "Redondo's, the perfect sausage," with a slide-whistle-type instrument that followed.

Posted on 26/11/03 06:53:58 AM

Author:
mel

Subject:
Re: Classic Hawaii Commercials


At 11:34:54 PM 25/11/03, mediaveteran wrote:

Don't know who the woman was, but the husband was played by the late Ted Sax.




You know, for the longest of time the Redondo's sausage commercials were always associated with Ted Sax. Who did the voiceover for the tagline "Redondo's sausage turns me on"?




Posted on 26/11/03 11:27:18 PM

Author:
mediaveteran

Subject:
Re: Classic Hawaii Commercials

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I can hardly say I know, considering that I don't even remember the tagline. Wish I could be more help.

Posted on 27/11/03 00:13:10 AM

Author:
tuna

Subject:
Re: Classic Hawaii Commercials

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ted sax said tag line and the new spots are voiced by Kale Imua

Posted on 27/11/03 7:57:45 PM

Author:
makiki boy

Subject:
Re: Classic Hawaii Commercials

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Ted Sax was Larry Beil's father correct?

I cant name a specific product but there were this
senior citizen couple hired to do several local commercials.
One month you would see them do a hearing aid
ad, then it was for Breast Cancer, then it was for
eye care, then it was for those sit-down scooters
that old people ride around in. I had to laugh seeing
these people in these ads because at first I took
them serious as to having hearing problems,
then breast cancer, etc. then I realized these old
people were just actors, I was fooled! I dont see
them around anymore so I guess they passed on.
These ads were like 5 years ago....

Makiki Boy


Posted on 27/11/03 10:25:09 PM

Author:
mel

Subject:
Re: Classic Hawaii Commercials


At 7:57:45 PM 27/11/03, makiki boy wrote:
Ted Sax was Larry Beil's father correct?

I cant name a specific product but there were this
senior citizen couple hired to do several local commercials.

(snipped)




I think Ted Sax was sportscaster Larry Beil's father alright.

As for the old couple and the commercials of 5 years ago, the only prominent couple I can think of are the people who played "Harry and Myra" on a series of Bank of Hawaii commercials through most of the 1990s.

From a Dave Donnelly column in the Honolulu Star Bulletin in 2000:

http://starbulletin.com/2000/08/21/features/donnelly.html

"YOU think First Hawaiian Bank doesn't take its "Bank that says 'Yes' " commercials to heart? How else to explain that one of the most successful booths at the weekend's First Hawaiian Bank "Made in Hawaii Expo" was manned by the familiar couple Ben & Gloria Tamashiro. Their names may not be familiar but they are the twosome who portrayed "Harry and Myra" in the popular series of Bank of Hawaii television commercials. When they expressed an interest in selling cute Hawaiian print patchwork slippers and potholders at the other bank's expo, First Hawaiian said "Yes, of course.""







Posted on 02/12/03 5:07:37 PM

Author:
Ra-Di-Oh!

Subject:
Classic Hawaii Commercials


At 08:50:03 AM 28/10/03, HaynKikaida wrote:
Got any memories of classic commercials that were exclusive in Hawaii?


- Fasi's "Thank you, Mr. Mayor" campaign

- Pampero Firpo used to say: "Portions of tonight's Wrestling Hawaii... have been paid for by Mid-Pacific Promotions. Ohhhhh yeahhhhhhhhh"

- "We are your next door neighbors... American Savings."

- Morgan "Pogo Poge" White used to do ASB commercials too.

And who can forget
- Kenny's... at the Kam Shopping Center in Kalihiiiii

Posted on 02/12/03 5:27:32 PM

Author:
trip

Subject:
Re: Classic Hawaii Commercials

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Does anyone remember an old Japanese couple (not Harry and Myrah) and all the poor guy would say was: "I like the package"

Mel Cabang Diners Commercials, Mel as the pimp and ugly over made-up woman.

Kalani Doroen who was on tv as a little boy with the rice bowl hair cut for Ponderosa Pines. That commercial stayed on until Kalani was out of High School. "Come be my neighbor at Ponderosa Pines...call now...fo' sure." What did that mean?!!?
fo'sure?


Howz about the "Dial Girl"...some hot local girl in a super girl suit for Dial Furniture.


George Groves (granny goose) did some spots for Jolly Roger in the 60's and 70's

How could i have forgotten carpet cleaner Norm Hagerud with the unforgettable phone number
922-2222







Posted on 02/12/03 6:07:24 PM

Author:
Erika Engle

Subject:
Re: Classic Hawaii Commercials

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"I like the package" was the repeated line in a spot for Rinso Blue, as I recall.

Everybody remembers Kalani. I suspect the "fo' sure" was the idea of some haole director who thought that ending was needed to make the spot more local. As if! Nevertheless, everybody remembers it.

Any comments on those ill-advised spots where the president of the company does his/her own pitches -- and shouldn't?

Posted on 03/12/03 09:49:20 AM

Author:
LikaNui

Subject:
Re: Annoying Hawaii Commercials

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Isn't Tanya on those Sleepland commercials one of the most grating people you've heard?

Another one that annoys me is one of the Kaiser Permanente spots... the young female doctor sterring the outrigger canoe... she keeps talking about the "team" approach, then says "Sometimes in this team approach I need others involved."!!! Hello? Didn't the copywriter realize how inane that sentence sounds?

Posted on 03/12/03 12:34:14 PM

Author:
tvguy

Subject:
Classic Hawaii Commercials


At 5:07:37 PM 02/12/03, Ra-Di-Oh! wrote:

And who can forget
- Kenny's... at the Kam Shopping Center in Kalihiiiii


Funny you mention this....I just heard on the radio last week that same song, but with what I'm guessing is a"politically correct" update..."at the Kamehameha Shopping Center in Kalihi". anyone else hear this?


Posted on 03/12/03 12:35:33 PM

Author:
tvguy

Subject:
Re: Classic Hawaii Commercials


At 11:34:54 PM 25/11/03, mediaveteran wrote:

Remember the Redondo's spots?


Then there was another one with either a donut or a full-sing jingle, with words something like, "Redondo's, the perfect sausage," with a slide-whistle-type instrument that followed.


"Yes sir, Redondo's!"

Posted on 03/12/03 12:36:17 PM

Author:
tvguy

Subject:
Re: Classic Hawaii Commercials


At 5:27:32 PM 02/12/03, trip wrote:

How could i have forgotten carpet cleaner Norm Hagerud with the unforgettable phone number
922-2222




"I was so impressed I bought the company"

sorry for the multiple replies guys....these TV memories have slowly been crawling out of the rocks they were under in my brain.....




Posted on 17/12/03 08:22:39 AM

Author:
Jon

Subject:
Wigwam Store


At 11:02:56 PM 30/10/03, mel wrote:
>
> Or the man in the blue coat...what supermarket was that?
>



That was TIMES SUPERMARKET. Those were from the 1980s.... The chain was sold to a mainland firm last year after many years under local ownership.





Times Supermarket chain was sold to the Kroger Group; they own
Kroger, Ralphs and Food-4-Less stores in the West and Southwest.

Hawaii Safeway stores are owned by the Canada-based Safeway Corporation; also related to Von's, Pavillions, Genuardi's, Dominick's, Tom Thumb, Randall's, Carr's and Pak-'n-Save Foods chains. Safeway Club cards issued in Hawaii stores are valid for discounts in affiliated mainland Safeway-owned stores.


Author:
Jon

Subject:
Re: Classic Hawaii Commercials

At 2:20:12 PM 20/11/03, Doctah wrote:
KGMB, for most of the 80s and early 90s, had no jingle -- just those top of the hour IDs, where a voice over said "KGMB Television"-- and then a chorus sung, "Channel 9!"


KGMB's classic "One Of The Good Things About Hawaii" was based on the title theme "I Am Hawaii," from the motion picture "Hawaii" (1966, starring Julie Andrews, Max von Sydow, Gene Hackman, Richard Harris & Carroll O'Connor).
Elmer Bernstein composed the original theme. I think Jack deMello adapted the theme for KGMB in the late 1960s.